CUTTER
PROTECT YOUR PEOPLE
The pandemic drove more families than ever to the safety of the outdoors. And with covid the main concern, Cutter’s goal was to remind parents in a lighthearted way that there are still dangers outside. Luckily a little bug spray can ease a parent’s mind. At least in part.
Interactive TV ads tapped into local weather to offer parents advice on how to be prepared for any condition.
Cutter joined in the effort against covid by temporarily switching production lines to manufacture hand sanitizer and promoted its use in areas frequented before the lockdowns.
